WoW Token coming soon, additional details
The recently announced WoW Token is currently in testing on the PTR, and is slated for launch some time after the March 24 release of Patch 6.1.2.
Blizzard will begin rolling out the WoW Token in the weeks following Patch 6.1.2’s release, starting with the Americas game region (including realms serving North America, Oceania, and Latin America) and then expanding to other game regions in the weeks after that.
Each game region (Americas, Europe, Korea, Taiwan, and China) will have its own shared WoW Token exchange. When the rollout begins in the Americas game region, players in North America, Latin America, and Oceania will all be able to purchase a WoW Token from the in-game Shop. In the Americas game region, the price of a Token will be $20 USD. Once purchased, a Token can then be put up for sale in a region-wide exchange via a new Game Time tab in the Auction House.
Because the Token exchange has to start somewhere, we will be setting the initial gold value of the WoW Token ourselves. The starting gold value in each region will be based on several factors, including regional in-game economies, but ultimately Blizzard goal is to select a fair and reasonable starting price. After that, the Token’s gold value will be determined dynamically based primarily on player supply and demand.