Paris Hilton getting new video game
New game based on
Hong Kong-based mobile game development company Animoca Brands announced on Tuesday that it had reached an agreement to license the name and likeness of celebrity Paris Hilton for use in a new mobile title based on the "socialite, singer, model, actress, and entrepreneur."
Animoca Brands CEO Robby Yung said Hilton is one of the "world's most recognized names."
Animoca Brands says it will take a "phased" approach to development on the game, building branded items for purchase first before making a full game. It's unclear what genre the game will be. Animoca Brands has also created games based on popular franchises such as Ben 10 and Garfield.