Kate Upton Ads boost Game of War revenue to $1 million daily
Those commercials you see all the time have had a major effect.
If you watch any TV or online videos, odds are that you've seen one of the many advertisements for Game of War: Fire Age featuring Kate Upton. Those ads would appear to be a massive success, as the game now generates daily revenue of about $1 million, according to the LA Times.
According to developer Machine Zone, the free-to-play game's in-app purchases--which range in price up to $100--have doubled since the advertising campaign started. This has come at a cost, as ad-tracking firm ISpot.tv estimates the airtime's price as $80 million.
Still, they've helped Game of War to stand out on the extremely crowded iOS and Google Play app stores, and to take hold of the second spot on the iOS App Store's chart for highest grossing games.