Google will stop calling games with in-app purchases 'free' in Europe
As part of its investigation into unwanted in-app purchases, often by children, the European Commission has laid out guidelines for developers and the app stores themselves to follow.
By the end of September, Google will stop listing apps with in-app purchases as "free." Further, in-app purchases will require verification before each purchase. Meanwhile, Apple has generally agreed to follow the committee's guidelines, but without making any specific plans to change current practices.