cover noticias

Disney pays $500M for YouTube network that distributes gaming content

26/03/2014 14:45:00

The Walt Disney Company has acquired YouTube network Maker Studios for $500 million.

 

Founded in 2009, Maker Studios distributes video game-related programming like PewDiePie, TotalBiscuit, and Yogscast, among many others. Writing on Twitter, TotalBiscuit said he's going to continue making the content he wants. If he's asked to change, he'll leave.

 

"Yup, Disney now owns Maker so also owns Polaris. No idea what this means for us, but I'll make the content I want to make or go elsewhere," he said.

 

Maker Studios' total YouTube reach spans more than 55,000 channels, 380 million subscribers, and 5.5 billion views per month.

 

Maker Studios will remain headquartered in Culver City, Calif. The deal is expected to close later this year, pending regulatory clearance.

 

Disney is not the first media conglomerate to invest in the short-form video space. Warner Bros. recently bankrolled game-specific network Machinima in a round worth $18 million.

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