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Atari turns Asteroids into Hashteroids for Denny's

03/07/2014 10:35:00

Atari Interactive announced its first product under that new model: three "remixed" video games for the diner chain Denny's.


Hashteroids. Take-Out. Centi-Pup


The three are spinoffs of the Asteroids, Breakout and Centipede franchises that Atari Interactive, which has gone through a litany of ownership changes and reorganizations over the past 30 years, still controls. The games will be featured not on their own but in the mobile app that Denny's itself publishes.


"Transforming our classic and beloved games into a retro, remixed promotion will be a natural way to expose our brand to a new generation and resonate with our long-time fans in a fun and unique way," Fred Chesnais, the chief executive officer of Atari, Inc., said in a prepared statement.


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